Concept rendering of an athlete squatting in a black Demson training outfit.

A fitness coach built into your training wear.

Form guidance while you lift.

Demson is developing a sensor-integrated shirt and leggings that count your reps, track your workouts, and provide spoken form cues as you train.

How it works
Concept in development · Montréal

02 / Why Demson

Form can change
as fatigue builds.

As a set progresses, changes in depth, balance, or bracing can be difficult to notice. A personal trainer can provide immediate feedback, but many people train without one.

Demson is designed to give solo lifters a personal-coaching experience: guidance during each set and a record of what they did afterward.

03 / Sensors and coaching

Your movement becomes
coaching feedback.

Fabric sensors measure how the outfit stretches. Software interprets those signals to count reps and identify changes in your movement.

01

Tell it the weight.

Say how much you are lifting, and the planned voice interface will add it to your workout.

02

Complete your set.

The outfit is designed to track your movement and count each rep automatically.

03

Hear the cue.

Your coach will provide brief spoken feedback when it detects a change in your form.

Companion app

Your workouts, recorded for you.

The planned app will save your exercises, weights, sets, and reps. It will also organize your training split so you can review past workouts and see what you trained each day.

ExercisesWeightSetsRepsTraining split
Concept rendering of black technical knit with integrated sensor pathways.
Concept view of conductive sensor pathways within the outfit.

04 / The outfit

Designed to train in.
No camera required.

Demson’s planned outfit combines a long-sleeve compression shirt and leggings with integrated fabric stretch sensors. Put it on, connect your earbuds, and start your workout.

The outfit is planned as breathable, fully washable compression wear. Its electronics will use a magnetic charger, similar to the charging connection on a smartwatch.

Long-sleeve shirtLeggingsFabric stretch sensorsMagnetic chargingWashable design

05 / Development roadmap

Validate one movement.
Then expand the system.

Demson is in development. The lower-body prototype comes first; coaching software and the complete outfit remain planned.

  1. 01

    Lower-body prototype

    Testing sensor fabrication, rep counting, joint-angle tracking, and cue timing during squats.

    In progress
  2. 02

    Coaching and workout app

    Connecting spoken form cues, verbal weight entry, and automatic workout records.

    Planned
  3. 03

    Complete training outfit

    Extending the system to a washable long-sleeve shirt and leggings for more strength exercises.

    Long term

Demson / Montréal

A coach for every workout.

Contact the team